An apology is sometimes hard to deliver because it usually means humbling yourself and admitting that what you’ve done or said in the past was stupid, insensitive, or a host of other negative things.
Let’s start with a hypothetical situation:
Just for fun, let’s assume that I’m the Natural Resources Minister of Canada and that my name is Lisa Raitt. I’ve recently been given the responsibility to ensure that the supply of medical isotopes to Canada doesn’t get cut off due to the shutdown of the Chalk River Nuclear Reactor which supplies Canada with their isotopes (again, this situation is totally hypothetical, I doubt this could ever happen). In a private conversation with my press secretary, who we’ll call Jasmine MacDonnell, I, Lisa Raitt, mention that I think the potential of an isotope shortage is a sexy issue that will further the hell out of my career.
Now, it turns out that medical isotopes are needed to diagnose and treat certain types of cancer and without them some people are left without options for treatment.
Anyways, unbeknownst to me, that conversation I had with my press secretary was accidentally recorded and left in the possession of a member of the Ottawa media. Funny thing. Months later this member of the media listens to the conversation and decides to publish the comments since it is a public issue that concerns all Canadians.
Blah blah blah, it gets released to the public, people are mad, I sound insensitive, an apology is demanded, my press secretary quits, but I don’t.
I decide to apologize after a while and here’s what I say in response to the insinuation that my remarks were insensitive:
“It’s clear that these remarks have been interpreted that way (insensitively). So I want to offer a clear apology to anyone who has been offended by what I’ve said.”
/End of hypothetical situation
That apology was impotent. The sad thing is that one of Canada’s top politicians thought this was the way it should be done (Surprise! That hypothetical story is true). “I’m sorry if you got offended by my words” is not a genuine expression of remorse it’s an apology for the inadequacy of the person who interpreted the words; it’s telling the person who is offended that they were ultimately wrong.
I’m sorry Mrs. Raitt, I should have interpreted your words differently, I guess my ethical compass is just slightly skewed.
References:
http://www.cbc.ca/canada/story/2009/06/08/raitt-injunction.html
http://www.cbc.ca/canada/story/2009/06/09/raitt-tape-recording-isotope-shortage867.html
http://www.cbc.ca/canada/story/2009/06/10/raitt-statement-isotopes061009.html





